Advertisers must know their audiences. It's a simple matter of product and corporate survival. So, we can learn how multi-level marketers ("network marketers") view the opportunity of building a downline in a network marketing program by looking at the headlines in the ads found in industry trade publications.
These headlines in the collage below are all real ads found in nationwide network marketing trade publications. The message is clear: network marketers want wealth without work. The appeals to greed in these ads are blatant.
This is network marketing at its core:

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