Note: While most of the pages I have listed have hard information, the "My Story" pages (as well as the letters some of the pages have listed) give case by case details in real life, which make them the most important pages. Many pages here have their own "My Story" pages, most have links to many other "My Story" pages.
Also, this is hardly a complete list of pages. If the home page isn't listed in this list BUT one of the other pages is listed, check out the home page. Also check out the Anti-MLM Web Ring; this ring of pages is rather small, but it has links to many foreign language anti-MLM pages.
Business Analysis of the Amway/Quixtar Opportunity
Scott Larsen has an exhaustive set of pages looking over the whole of the "opportunity," the various aspects of the Amway lifestyle, and even how it might work out. He even includes a page on the good things that Amway does to people -- something very unusual for a page that looks critically at Amway.
The Problem With Amway
A quick, short and sweet explanation on what's wrong with the Amway "opportunity."
Quixtar Blog
Here's a Blog on Quixtar by someone whose wife was involved in Quixtar. While the wife is no longer involved, the archives make for wonderful reading.
Don Lorencz on why he no longer is an Amway/Quixtar distributor
A one time diamond, he had sold off his "business" by August 3rd of 2005. This page is his story on why he's no longer a distributor.
"Amway: The Untold Story" Links
Links to Sideny Schwartz's Page. Note for Amway Lawyers: This is NOT an AUS mirror site.
The Skeptic's Dictionary Entry: Amway/Quixtar
This entry consistently gets a high number of visits in the Skeptic's Dictionary, outlasting many comers. For many months, this was Number One in hits on this site.
An In Depth Look At the Amway Business
By a now former emerald. If you want to know the lowdown of how the AMO's actually work, visit this site. It is graphics-heavy, so be prepared to take your time looking through it.
Mad Rants -- Quixtar and Amway
While Mr. Sikes holds an overall negative view of Amway/Quixtar and MLMs in General, he makes an effort at putting up a balanced site, including a few positive letters from IBOs who actually write calmly and sustinctly (just click on a link on the "pro" side of the page).
Amway: The Continuing Story
Home of the Anti-MLM Web Ring. Also has a few other good pages.
THE NIGHTMARE BUILDERS
One of the original anti-mlm pages out there. Now mirrored on This intriguing page, which has a unique mix of mirrors and pages. The Perils of Amway
A story of someone who almost fell for thehype...then tried to save someone else. Definitely worth reading, especially for the Q&A section, where he demolishes many set answers your average Amway distributor throws to their detractors.
Honesty and Integrety
Hoop Van Oxen Daas' story on how he got into Amway and then figured out what was wrong. Includes a good set of links of its own.
The Unofficial Amway F.A.Q.
A satirical look at Amway's Frequently Asked Questions, with reactions placed underneath.
The Great Amway UK Rip-Off
Amway in the UK and Ireland. Even comes complete with one person's contention that things have changed, and the German story has infromation from where someone who became one of the bigger distributors in that country.
Rick Ross's Take on Amway/Quixtar
A good set of links looking at various issues that people have with Amway (and, conversely, Amway has with people). This is part of a website dedicated to cults and cultlike groups which is very good.
Steve Hassan's Take On Amway/Quixtar
Steve Hassan goes into detail on his points, showing how the Amway Motivational Organizations act like cults. He also has a strong website on cults and cultlike organizations.
Let us reason's Take on Amway
Another Christian group's look at Amway, focusing on the new-ageism that masquerades as Christianity in many Amway groups. Sad thing is, this was going on back in 1983.
Is Amway a Cult?
If not, they sure act like it.
Hope in Soap: Evangelistic Consumption in the Amway Corporation
A somewhat long article done as a thesis report for sociology at college, the pages take the view that joining Amway is not so much a business decision as it is a religious experience. I would suggest using the back button to move back to the front page before moving on and section five is a bit incomplete (the final few sentances seem cut off), but it's an intriguing read.
The Amway Files
As I've always said, the soap is good. Evidently, some other products make their socks look benign by comparison.
The things WWDB will say...
...to profit from your dreams. Lots of them, telling from the length of this page.
Union Fights Amway at Vancouver IRB
What happens when someone's boss becomes an MLM distributor? Employees at Vancouver Immigration found out, here is their page.
The Redefinition of "Break a Leg"
Deciphering the lingo of the Amway corporation. Telling from the entries listed here, the "tools of the business" have grown since my experiences in 1983; what with a band "Dreamer" selling CDs, blue vases being given away and more than one tape program to enroll in. Also gives a clue as to where DeVos and Van Andel get their money.
The MLM Survivors Pages
This site is dedicated to reporting on all MLMs and their faults. Includes stuff on Amway, Equinox, and others.
World Wide Scams
You would be amazed at the products that get sold through MLMs. Laundry Rings, Breast Enhancers, Human Growth Hormoneproducts -- you'll find it talked about here. These products make Amway look benign by comparison (after all, it's JUST soap), and show the cancer that MLM is.
Pyramid Scheme Alert
Another site dedicated to reporting on all MLMs and their faults. Also includes a PDF version of the Pyramid Schemes/Gambling/MLMarketing Programs comparison suitable for printing.
Legal Principles of Multilevel Marketing
The 1979 ruling that defined what separated Multi-Level Marketing companies from Pyramid Schemes. Pointed to by many in the MLM movement as the legal justification for their existence.
FTC vs Amway, 1979 Court Ruling
The 1979 ruling that defined what separated Multi-Level Marketing companies from Pyramid Schemes. Pointed to by many in the MLM movement as legal justification for their existence, this ruling seems to be what's bringing many of these companies down.
What Makes a Legal MLM?
One man's opinion on what makes for a legal MLM. According to him, it's the ability to make money off selling the product itself. He even states that pushing sponsoring in the place of retail sales is dangerously close to illegal.
The Shakey Legality of MLMs
A very good set of pages on what defines a Legal MLM, recent court cases and their possible effects on this definition, and the parallel with Penny Stocks during the 1980's. Includes commentary on Amway's now infamous "Rule of Ten." Also check out the book False Profits.
What's Wrong With Multi-Level Marketing?
Explains why MLMs can't work. Talks about the economics of MLMs and their effects on the psychology and morals of the MLM distributor. Includes a wide ranging selection of web pages at the bottom, from the FAQ to his page to his list of "My Story" pages to MLM people talking about problems within the MLM "industry"
Multisense
A section of pages from someone who had developed enough of a downline to know MLM success and enough of a soul to turn his back on everything. Includes The MLM Wall of Greed, a very revealing collage (after all, advertisers must know their audience to market to it).
Ten Big Lies of MLM
What the MLM distributor tells people vs how the world works.
The God of the Bible vs The God of MLM
A christian critique on MLM and how their promises and activities run counter to Christianity.
What Is Good?
A page looking at MLMs for Mormons. Has some solid information not really found anywhere else, including (12 tests of MLMs).
Pyramid Schemes
Multi-Level Marketing
MLM Harassment
These pages are part of the Skeptic's Dictionary. They also continue to receive frequent visits from others, despite the fact that they're some of the oldest pages on the site.
A Three Way Comparison
No-product Pyramid Schemes vs. Gambling vs. Three Sample Multi-level Marketing Programs -- guess which one has a higher percentage of winners! You'll be surprised; I know I was.
Alticor
That's right, folks; Amway and Quixtar are now divisions of a corporation owned by the DeVos and Van Andel families (or so it seems. . .).
Mary Kay: a Woman-fixated verson of Amway/Quixtar?
It seems the Mary Kay folks have made themselves into an almost mirror-image of Amway/Quixtar, only for women only. This set of pages works to try and find the good within the obvious bad.
The Amway Diamond Challenge
Intended as a forum for high level distributors to respond to criticisms. Interestingly, the Parent Site is dedicated to selling used motivational materials, cutting in on Bill Britt and Dexter Yager's main business.
Proctor & Gamble's Trademark Facts Page
Here's the whole story about the P&G trademark, complete with an article on the Satanism rumor that many Amway distributors have seen fit to spread.
the web address for this page is http://hunza1.tripod.com/amway/links.html